GAN BLOOM Handmade rectangular wool rug

Bloom is a rectangular rug made of 100% New Zealand wool, available in two sizes.‎ The Bloom collection captures the ultimate symbol of nature’s rebirth through the ancestral cycle of flowering.‎ Designed by biologist and architect Hilla Havkin, it is the result of a long ritual of collecting images of flowers in their full bloom, translated into a graphic and three-dimensional language that offers a unique interpretation of their forms and nuances.‎ Bloom integrates natural elements with a man-made background texture, achieving a carefully designed distribution that maintains a natural and almost random appearance.‎ The graphic development responds to a particular creative period in which the studio immersed itself in grids and intersections.‎ This influence materialized in a rug composed of stripes of varying widths: horizontal and vertical lines that intertwine like threads on a loom, creating a restrained geometry in which flowers emerge at each intersection.‎ As a tribute to the childhood habit of pressing flowers between the pages of a book, the botanical elements take on a three-dimensional presence while being represented from a top view, slightly flattened as if memory and form had met.‎ The collection initially focuses on the species Habenaria Armatissima, Sanguinaria Canadensis, and Salix Discolor, selected for their unique leaf configurations and color characteristics.‎ Each flower determines its own color palette, ensuring that every subtle nuance tells a silent and emotional story.‎ Beyond its visual narrative, Bloom stands out for the craftsmanship of the embroiderers of the GAN Women Unit.‎ The artisanal process gives each rug a unique character, where the technical expertise of the craftswomen has been essential in adjusting proportions and the rendering of natural tones.‎ Bloom represents a harmony between three cultures: the Israeli design vision, the production excellence of the Spanish brand GAN, and the artisanal mastery of the Far East.‎ This fusion has opened new paths of inspiration, resulting in a work that speaks the global language of nature and our connection to the Earth.‎ Further info from manufacturer on BLOOM GAN