GLAMORA
VELI
Relief quartz sand and nonwoven wallpaper
VELI is a relief quartz sand and nonwoven wallpaper. VELI is a uniform surface that enhances the material in its most authentic expression. The collection's most essential pattern is distinguished by a plain sablage finish, inspired by the sandblasting of plasters and clays. Its micro-granular structure, capable of absorbing light and gently diffusing it, gives surfaces an elegant materiality. Designed to blend harmoniously with the more decorative patterns of the Tramae Collection, it acts as a visual and tactile counterpoint. A discreet yet powerful backdrop, capable of enhancing any environment with a sober and sophisticated presence. In order to ensure a harmonious aesthetic continuity, the application of decorative profiles between each sheet of VELI wallcovering is recommended.
Composition: Quartz sand 70%, Nonwoven fabric 20%, Water-based components 10%
Reaction to fire: B-s1, d0 (UNI EN 13501-1)
With Tramae Collection, Glamora explores new material dimensions, blending aesthetics, innovation, and functionality. The collection’s wallcoverings, crafted from GlamOrigin, a pure and tactile material, stand out for their three-dimensional, sandy texture, which lends surfaces remarkable expressive depth. The collection draws inspiration from the works of Italian artist Costantino Nivola (1911–1988), particularly his pioneering Sand Casting technique. This process involved pouring plaster or concrete onto a sand surface that had been previously sculpted in negative, resulting in reliefs with a pleasantly irregular texture. Sand Casting made Nivola’s work unique and cemented his reputation as a "sculptor for architecture", leading to collaborations with the great masters of Modernism on iconic architectural projects, including the Olivetti showroom in New York. His sculptural approach is now reinterpreted by Glamora in a contemporary way, giving rise to a wallcovering that evokes the aesthetic of handcrafted surface treatments. Such a refined and versatile innovation in the world of surfaces is designed to adapt to projects of all scales, from residential interiors to public spaces in search of a sophisticated yet understated design. The result is a timeless decorative solution, bringing dynamism and character to interiors while offering designers new creative possibilities.
GlamOrigin is a matt textured, three-dimensional wallcovering featuring engravings and reliefs that evoke the elegance of sculpted plaster or artisan-moulded concrete. Its composition, created through the layering of quartz powder on a non-woven fabric backing, enhances the depth of the surface with a refined interplay of light and shadow. Distinctive features, such as the surface’s organic irregularities and subtle tonal variations, stem from the use of natural raw materials. These intrinsic elements highlight its uniqueness and elevate its aesthetic value, bestowing it with an authentic and expressive character.
Further info from manufacturer on VELI GLAMORA