Iris Ceramica DISTRESSED RUG Technical ceramic flooring

DISTRESSED RUG is inspired by antique carpets, reinterpreting classical decorative elements rooted in Persian tradition.‎ Culture and time are etched into the surface like stone, creating a space that is both distinctive and serene, enhanced by its natural tones.‎ As time wears surfaces away, fragments are removed along the way, making change itself an integral part of the design.‎ Colorblock 1 DYS Distressed Rug Brown  Coloblock 2 DYS Distressed Rug Grey  With the project “Reloaded: Diesel Living with Iris Ceramica”, the partnership evolves in a new chapter of aesthetic research blending with technological innovation in a more direct and contemporary language, bringing life to a new collection of ceramic surfaces including large slabs and small formats Diesel’s disruptive attitude clearly emerges in a strong design that translates into a palette of more layered, “pop” colours and textures, in which ceramics become a means of expression able to blend design and fashion thanks to Iris Ceramica’s technological know-how.‎ Previewed at the Fuorisalone, “Reloaded” comes in two colourblocks: textured mood-boards combining the large slab production technology with conventional ceramics, creating a composition of highly structured pop surfaces.‎ The DYS – Design Your Slabs – technology further amplifies their creative potential, making each composition unique and personal.‎    The new proposals, designed under the creative direction of Glenn Martens in collaboration with Controvento, are part of the whole Diesel Living with Iris Ceramica project, enhancing the expressive language with an even more contemporary identity, celebrating craftsmanship and playful creativity infused with Diesel Living’s signature pop energy.‎ Materials and techniques merge seamlessly to create bold, original, and immersive designs.‎ Diesel Living with Iris Ceramica is one of the most innovative brands in the high quality ceramics sector.‎ Launched in 2015-2016, it combines unmistakable Diesel Living Style Office designs with Iris Ceramica R&D Department’s expertise.‎ Constant dialog between culture, radically different approaches and diverse expertise focuses on a common vision, creating an unprecedented, powerful statement in contemporary style.‎ Further info from manufacturer on DISTRESSED RUG Iris Ceramica