Creazione SUGO NEOERBA Galvanized steel and recycled PCB sculpture with light and photocatalytic treatment

Neorba is a sustainable art installation, stands as a unique testament to humanity's inclination towards innovation and waste.‎ This project serves as a totem depicting the degradation caused by e-waste while illustrating the significance of computer circuit boards in shaping our digital era.‎ Drawing inspiration from nature and family life, the visionary behind Neoerba envisioned a modular sculptural installation intricately connected to the element it graces.‎ Like blades of grass, an embodiment of natural beauty, the art piece is designed to expand in modularity, showcasing the scale of e-waste degradation in a captivatingly artistic manner.‎ To bring this vision to life, the team meticulously collected over 3000 discarded computer circuit boards, an often-neglected component of e-waste.‎ Emphasizing the essence of green hues from these boards, they hand-laminated them onto a hollow steel structure, carefully employing internal lighting for mesmerizing night-time illumination.‎ Not content with its aesthetic impact alone, NEOERBA integrates bioluminescent coating and a NASA-tested photocatalytic treatment.‎ These innovative elements enable the installation to glow naturally during the night, powered either by photovoltaic spotlights or absorbed photons from the sun during the day.‎ Simultaneously, it purifies the surrounding environment of viruses, bacteria, and pollutants using only sunlight and air.‎ Augmented Reality Integration: Recognizing the power of technology in storytelling, the creators embraced augmented reality goggles to stream special content, granting viewers a unique perspective of the installation.‎ This immersive experience not only adds depth to the artwork but also amplifies its message to educate and inspire future generations.‎ The process of realizing NEOERBA was entirely documented by Warner Bros Discovery in 2022, and it is officially endorsed by them as a significant electronic waste upcycle installation, proudly realized all within Italy.‎ Having earned accolades, including the Gold Medal from the A Design Award Italy 2023 and the prestigious REDDOT Design Award 2023 Germany, Neorba has emerged as a symbol of creativity meeting sustainability.‎ It addresses the urgent need for responsible consumption and waste management in the digital age.‎ In conclusion, Neorba stands as a revolutionary work of art that transcends traditional boundaries.‎ It elegantly blends creativity, sustainability, and technology to create a powerful statement on the future of our planet.‎ Through this mesmerizing installation, we are encouraged to envision a world where innovation is balanced with responsible stewardship, fostering a brighter, greener future for generations to come.‎ Features: Galvanised Steel Frame Hand Laminated Recycle PCB Circuit Boards Photovoltaic Uplight Special Photocatalytic Treatment Further info from manufacturer on NEOERBA Creazione SUGO