Midgard Licht LOJA Adjustable blown glass floor lamp

Loja is a swivel floorlamp.‎ Exchangable LED | dimmable | 10W | 2700K / RA95+ Grey textile cable, dimmer switch, power plug.‎   On the occasion of the 2024 edition of 3daysofdesign, Midgard will be presenting LOJA, a collection of lamps conceived by German designer Sebastian Herkner.‎ The design interprets the guiding principle of adjustable lighting in a completely new and poetic way: a curved shade made of paper is perched on a translucent glass cylinder that creates a gentle light gradient.‎ The position of the flexible paper shade can be used to easily and playfully change the direction of the light and thus the lighting mood in the room.‎ Together with the selected and fully recyclable materials, the lampshade’s sweeping silhouette makes LOJA an elegant statement piece that meets Midgard's high sustainability standards.‎ From design icons of classic modernism to a pioneering and durable collection of adjustable lighting: adjustable light is the key feature shared by all designs in the Midgard catalogue.‎ For the new lighting collection – which is named after Eero Saarinen's mother, the Finnish-American textile artist and sculptor LOJA Saarinen – designer Sebastian Herkner turned to the simplestway of directing light: changing the position of the soft, sweeping paper shade allows the proportion of direct or scattered light to be varied as desired.‎ In keeping with the Midgard DNA, the lamp consists of only three materials, which can be separated and are also 100% recyclable: paper, glass and steel.‎ "During product development, it was important to us that our sustainability principles were implemented without compromise," says David Einsiedler from Midgard.‎ All LOJA components are slotted together, not glued.‎ This means that each individual part can be repaired by the user, and the LED and transformer can also be replaced without using any tools.‎ As is customary for Midgard, all the main components of the lamps are sourced in Germany.‎  Casual gesture: featuring a textile look and feel, the round shade balances on the mouth-blown glass cylinder like a hat.‎ "The soft, dynamic shape of the lampshade encourages interaction and invites users to direct the light as they wish," says designer Sebastian Herkner.‎ "Like a hat that you wear casually on your head, the shade can be swivelled into the desired position with a flick of the wrist.‎" It comes in different colours that lend each lamp an individual character.‎ The paper is sourced from the fashion industry: reinforced with cellulose, it is compostable, stable and easy to bend.‎ Glass is a material Sebastian Herkner loves to work with frequently.‎ The mouth-blown glass with frosted interior surface that is used for the cylinder of the LOJA luminaire proves to be the ideal material: from the LED in the base, the light is distributed gently upwards through the cylinder, which creates a pleasant diffused lighting mood in the lamp’s environment, and also radiates directly upwards.‎ The effect in the room is striking: "The whole object seems to consist of light," says David Einsiedler.‎ "Even when switched off, LOJA is an absolute statement piece".‎ As such, the new luminaire is not only suitable for private living and dining rooms, but will also add a special note to prestigious spaces such as luxurious hotel lobbies or restaurants.‎  For its world premiere in Copenhagen, Midgard will be presenting a floor, table and pendant version of LOJA that will feature impressive dimensions: the frosted glass base (diameter 24 cm) of the floor lamp is about 110 cm high.‎ It is crowned by a lampshade with a diameter of 90 cm, while the shade of the pendant lamp has a diameter of 120 cm.‎ Both the floor lamp and the 50 cm-high table version are fitted with a replaceable LED unit with a bayonet socket, which allows a wide range of lighting options (including tunable white).‎      Further info from manufacturer on LOJA Midgard Licht