RUSSELL breaks the traditional order of the dial through an irregular composition of numerals, in which readability coexists with a strong visual rhythm.
The figures are arranged on different planes, in varying sizes and positions, creating a three-dimensional structure that seems to develop beyond the centre of the clock. The apparent disorder is precisely constructed and generates a dynamic balance of solids, voids and overlaps.
The central dial remains essential, allowing the numerals to define the character of the object, while the slender hands keep the reading of time light and immediate.
Colour can highlight individual elements or build more tonal relationships, changing the rhythm of the composition without altering its identity.
RUSSELL thus transforms numerals from simple indicators of the hour into graphic and architectural matter.
Further info from manufacturer on RUSSELL CalleaDesign